First executive hire to lead strategy, marketing, and operations for the bootstrapped culinary brand, building it into the leading name in culinary workwear.

Engaged by the founding team, ex-Tumi founders and executives, to rebuild the only fully customizable, made-in-USA luggage brand to rebuild the brand for its post-pandemic resurgence.

Joined the founding leadership team to oversee marketing for the leading harvester-direct seafood marketplace, responsible for DTC, live shopping, retail, and B2B marketing and its acquisition of the brand Foraged.com

Engaged by founding leadership to bring executive oversight to the global brand, optimizing paid media, rebuilt retention marketing, and launching new growth channels.

Engaged by the founder/CEO to lead performance and retention marketing for the leading custom pet portrait brand, rebuilding the growth engine after a significant revenue decline.

Brought in by leadership to conduct a full funnel assessment for the weighted blanket brand, identifying funnel leakage and revenue opportunity gaps.

Brought in to advise on omni-channel marketing strategy, conducting deep consumer research and overseeing a full e-commerce redesign and replatform for the leading premium BBQ sauce brand.

Engaged by the CEO to lead a brand refresh, website redesign, and fully rebuilt marketing strategy for the cold-pressed juice brand.

Engaged by the founder to develop brand strategy and DTC marketing direction for the award-winning professional-grade skincare brand expanding into the consumer market.

Founding team member responsible for launching the only organic, non-toxic, water-soluble plant food alternative in the market, from Series A raise through national retail distribution.

Led a cross-functional agency team of more than forty in the brand strategy, creative development, and integrated marketing campaign that repositioned the country's largest non-bank mortgage servicer.

Led a cross-functional agency team in building a brand strategy to bring new cultural relevance to the global apparel brand, conducting extensive consumer research and optimizing marketing channels.

Led a cross-functional agency team in the brand positioning, naming, creative identity, and marketing launch strategy for Chicago's most anticipated new hotel.

Led a cross-functional agency team in the brand revitalization strategy and identity redesign for the leading homebuilder in the United States.