Growth advisory & fractional CMO

Where creativity meets commerce.

Emulsion is a growth practice for consumer brands. We pair brand building with performance marketing to turn stalled or scaling businesses into durable, profitable growth.

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The Emulsion idea

Brand or performance: most companies build one at a time. Growth comes from doing both together.

An emulsion blends things that don't usually mix.
That's the work: pairing creative thinking with analytic insight, operational understanding, and strategic guidance so brand and performance pull in the same direction instead of competing.

For over twenty years we've worked at that intersection of brand building and data-driven growth, what we call…
where creativity meets commerce.

An emulsion blends things that don't usually mix. That's the work: pairing creative thinking with analytic insight, operational understanding, and strategic guidance so brand and performance pull in the same direction instead of competing.

For over twenty years we've worked at that intersection of brand building and data-driven growth, what we call…
where creativity meets commerce.

Who we work with

Consumer brands at a turning point.

Wherever you are on the journey, we meet you there and build the path from where you stand.

Start-up

Find product-market fit, build the brand, and stand up a go-to-market engine that can scale.

Growth & transformation

Reset stalled growth, sharpen positioning, and make acquisition and retention work harder and more aligned.

Established

Defend and extend the brand, open new channels, and unlock the next phase of enterprise value.

DTC & e-commerce

CPG

Food & beverage

Beauty

Health & wellness

Apparel & footwear

Home & lifestyle

Pet & gifting

Travel

Retail & wholesale

The results

Growth you can measure.

40+

Consumer brands operated & advised

20+ years

Building brands where creativity meets commerce

6×

Capital raised across companies

4 exits

Of companies advised

SELECTED BRANDS & CLIENTS

What we do

We operate across the whole growth stack.

No single playbook. We build the strategy that fits your business, then help you execute it and bring in the right specialists when we need to go deeper.

Brand strategy

Consumer & market research, positioning, go-to-market, identity & packaging, and creative direction and oversight.

Growth execution

Full-funnel digital, e-commerce, lifecycle & retention, performance media, partnerships, and sales.

Internal planning

Growth modeling, capital raising, organizational design, and the operating cadence that keeps it all aligned.

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Selected work

A few growth stories.

Hedley & Bennett

Chief Marketing Officer

First executive hire to lead strategy, marketing, and operations for the bootstrapped culinary brand, building it into the leading name in culinary workwear.

Apparel and Home

Roam Luggage

Fractional CMO

Engaged by the founding team, ex-Tumi founders and executives, to rebuild the only fully customizable, made-in-USA luggage brand to rebuild the brand for its post-pandemic resurgence.

Luggage

E-Fish

Fractional CMO

Joined the founding leadership team to oversee marketing for the leading harvester-direct seafood marketplace, responsible for DTC, live shopping, retail, and B2B marketing and its acquisition of the brand Foraged.com

Food & Beverage

Wood Veneer Hub

Fractional CMO

Engaged by founding leadership to bring executive oversight to the global brand, optimizing paid media, rebuilt retention marketing, and launching new growth channels.

Home Improvement

View all work →

We also invest

Backing consumer brands we believe in.

As an angel and advisory-equity partner, we put skin in the game alongside founders we’re excited about.

How we work

Flexible by design.

Embedded

Integrate or lead your team

A few days a week; building the strategy and driving it forward alongside your people.

Advisory

Focused on your biggest needs

A few hours a week; guidance, brainstorming, introductions, and execution on select initiatives.

Project

A defined deliverable

A specific scope on a set timeline; a rebrand, a funnel audit, consumer insights, a launch, etc.

However we work, every engagement is a true collaboration backed by a roster of best-in-class talent (designers, copywriters, media buyers, PR, and more) we bring in as the work calls for it.

Schedule Time to Chat →

However we work, every engagement is a true collaboration backed by a roster of best-in-class talent (designers, copywriters, media buyers, PR, and more) we bring in as the work calls for it.

Schedule Time to Chat →

Who is Emulsion

A senior marketing and growth executive.

For two decades, Jon has built consumer brands where creativity meets commerce igniting growth for 40+ companies, from venture-backed startups to Fortune 500 names. As an executive operator, fractional CMO, and growth advisor, Jon is a purpose-driven leader: building high-performing teams and clear systems that turn brand and performance into durable, profitable growth.

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