Fractional CMO

West & Willow

Engaged by the founder/CEO to lead performance and retention marketing for the leading custom pet portrait brand, rebuilding the growth engine after a significant revenue decline.

Role

Fractional CMO

Category

Gifting

Company Stage

Growth Stage

DISCIPLINES

E-CommerceLifecycle MarketingRetention MarketingPerformance MarketingGrowth Strategy

THE BRIEF

Revenue was down significantly from its peak and marketing efficiency had deteriorated. The business was overly dependent on paid acquisition while under-leveraging repeat customers in a high-consideration, emotionally driven category. The founder needed a strategic partner to diagnose and reset, not another agency to run more ads.

WHAT WE DID

Lifecycle & Retention

Rebuilt the full retention program with more targeted segmentation for repeat and high-value buyers.

Acquisition Diversification

Introduced new demand channels to reduce dependence on paid social.

Structured Testing

Ran tests across content, pricing, and promotional mechanics to improve conversion and margin.

Founder Partnership

Worked directly with the founder to align on priorities, set the growth strategy, and build accountability reporting.

THE OUTCOME

The business moved toward a more stable and efficient growth profile with improved repeat purchase performance and a more diversified demand engine.

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Where creativity meets commerce to ignite growth for consumer brands.

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All Emulsion Group engagements support Minds Matter Southern California. Click HERE to learn more.

Where creativity meets commerce to ignite growth for consumer brands.

EXPLORE

CONNECT

All Emulsion Group engagements support Minds Matter Southern California. Click HERE to learn more.