Growth Advisor

Bearaby

Brought in by leadership to conduct a full funnel assessment for the weighted blanket brand, identifying funnel leakage and revenue opportunity gaps.

Role

Growth Advisor

Category

Home Furnishings

Company Stage

Growth Stage

DISCIPLINES

Growth StrategyCROLifecycle MarketingE-Commerce

THE BRIEF

Strong brand equity and loyal customers, but a disconnect between traffic and revenue. The business needed a diagnostic lens before adding anything new, the opportunity was already inside what existed.

WHAT WE DID

Funnel Assessment

End-to-end audit across acquisition, on-site experience, and email, mapping where customers were dropping and why.

Email Strategy

Identified gaps in sequencing, segmentation, and automation; developed prioritized recommendations for the internal team.

Conversion

Mapped on-site friction points affecting purchase completion and provided structured fixes.

Marketing Stack

Made strategic recommendations and introductions to strengthen the brand’s marketing technology and agency infrastructure.

Implementation Support

Guided the internal team through early execution to ensure recommendations translated into results.

THE OUTCOME

Email-generated revenue grew approximately 32% and overall conversion rate improved 11%. Email click rates improved more than 8%. The engagement proved that meaningful growth didn't require more budget, it required better deployment of what already existed.