Chief Marketing & Operating Officer

Organics RX

Founding team member responsible for launching the only organic, non-toxic, water-soluble plant food alternative in the market, from Series A raise through national retail distribution.

Role

Chief Marketing & Operating Officer

Category

CPG

Company Stage

Start-Up

DISCIPLINES

Brand StrategyRetail MarketingE-CommerceOperationsCapital Raise

THE BRIEF

A first-of-its-kind product in the plant food category with genuine differentiation and a clear mission. The challenge was building the brand, the go-to-market strategy, the retail distribution, and the operational infrastructure simultaneously, across a multi-SKU launch into major national retailers.

WHAT WE DID

Capital Raise

Developed the business and financial growth plan and led the Series A fundraise.

Brand & Marketing Strategy

Built brand positioning and a full online and offline marketing strategy for a multi-SKU launch.

Retail Distribution

Drove product launches at Target, Walmart, Whole Foods, Stop & Shop, Amazon, Williams-Sonoma.com, HomeDepot.com, and independent retailers nationwide.

Digital Marketing

Grew week-over-week traffic and sales through paid social, display, and print campaigns.

Operations & Supply Chain

Implemented EDI, third-party logistics, new raw material sourcing, and co-packer agreements to improve gross product margins.

THE OUTCOME

Series A closed. Product launched into major national retail accounts and more than fifty independent retailers. Supply chain improvements delivered approximately a 10% improvement in gross product margins. Week-over-week traffic and sales growth from launch.