Brand Strategy & Growth Advisor

Le Mieux

Engaged by the founder to develop brand strategy and DTC marketing direction for the award-winning professional-grade skincare brand expanding into the consumer market.

Role

Brand Strategy & Growth Advisor

Category

Personal Care

Company Stage

Growth Stage

DISCIPLINES

Brand StrategyDTCLifecycle MarketingPaid MediaProduct LaunchCreative Direction

THE BRIEF

Le Mieux had built strong credibility as a professional skincare brand. The opportunity was to develop a DTC marketing strategy and consumer brand presence that could carry that professional authority into a broader direct-to-consumer market, without diluting what made it trusted in the first place.

WHAT WE DID

Brand & Marketing Strategy

Advised the founder on brand strategy and DTC marketing direction.

Marketing Leadership

Led internal marketing team in building a new marketing cadence, strategy, and creative capabilities.

Creative Development

Advised on email, web, video, and digital asset development.

Product Launch

Supported the launch and growth of the brand’s innovative IOI (Ionized Oxygen Infuser).

Team Building

Supported development of the internal marketing and creative team.

THE OUTCOME

A more structured marketing program, a clearer DTC strategy, and stronger internal marketing capabilities, with a successful new product launch layered on top.