Fractional CMO

Pur Cold Pressed

Engaged by the CEO to lead a brand refresh, website redesign, and fully rebuilt marketing strategy for the cold-pressed juice brand.

Role

Fractional CMO

Category

Food & Beverage

Company Stage

Early Stage

DISCIPLINES

Brand StrategyE-CommercePaid MediaSEOLifecycle MarketingCreative Direction

THE BRIEF

The business had strong product credibility but needed clearer positioning, more modern creative, and a better e-commerce experience before increasing any media spend. The foundation had to be right before the investment could scale.

WHAT WE DID

Brand Refresh

Oversaw new positioning, creative direction, and brand identity update.

E-Commerce

Developed and executed strategy for a new website to improve customer experience and conversion.

Paid Media

Restructured Meta and Google campaigns to reduce acquisition cost and improve efficiency.

Organic & Content

Launched SEO and content strategy to improve organic traffic and backlink authority.

Influencer & Social

Built a new social and influencer program aligned to brand voice and audience.

Creative Direction

Directed all brand and product photoshoots for consistency across web, ads, and social.

Email Retention

Rebuilt automated flows and campaign calendar to drive repeat purchase and customer LTV.

THE OUTCOME

Revenue grew more than 30%. Conversion improved more than 15%. CAC dropped 15%. The brand entered the market with a consistent identity, a stronger acquisition engine, and a retention program built to compound.